Industry Stories

On June 21, 2025, ZBS POS officially opened its new office in San Francisco, California. As a key milestone in our national expansion strategy, this new space marks our deeper presence in the California market and reflects our strong commitment to empowering the local restaurant industry with innovative technology. This year, ZBS POS launched its “City Partner Program,” aiming to build agile, local teams that can better understand market needs and serve clients more efficiently. California has long been one of the most dynamic hubs of American food culture. With the opening of our San Francisco office, we aim to respond to customer needs more quickly, support local businesses more effectively, and become a bridge that connects resources and drives industry innovation. The grand opening was held at our new office at 1404 Irving St, drawing guests from across the local business community and industry associations. It was a vibrant and well-attended event, hosted by Jason, who leads the technical team at the California office.
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Planning to attend NRA Show 2025? This ultimate guide covers everything you need to know—from exhibit highlights and culinary demos to expert-led sessions and top networking events. Don’t miss ZBS at Booth #8312 for live POS demos, exclusive giveaways, and insights into the future of smart restaurant tech.
Your most valuable piece of marketing as a restaurant owner is a thoughtfully designed menu . It’s not just a list of dishes—it’s a powerful tool that advertises your offerings while increasing your restaurant’s profitability. Think about it: your menu is the bridge between your kitchen and your customers. It’s where decisions are made, cravings are sparked, and sales are won or lost. Building out your menu is a strategic process of designing a menu to maximize profits. It’s not just about what you serve—it’s about how you present it. This process involves analyzing your most profitable and popular menu items, then using menu psychology techniques to highlight them in the most effective way. And one of the most impactful elements on your menu is - High-quality photos.
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On June 21, 2025, ZBS POS officially opened its new office in San Francisco, California. As a key milestone in our national expansion strategy, this new space marks our deeper presence in the California market and reflects our strong commitment to empowering the local restaurant industry with innovative technology. This year, ZBS POS launched its “City Partner Program,” aiming to build agile, local teams that can better understand market needs and serve clients more efficiently. California has long been one of the most dynamic hubs of American food culture. With the opening of our San Francisco office, we aim to respond to customer needs more quickly, support local businesses more effectively, and become a bridge that connects resources and drives industry innovation. The grand opening was held at our new office at 1404 Irving St, drawing guests from across the local business community and industry associations. It was a vibrant and well-attended event, hosted by Jason, who leads the technical team at the California office.

When guests walk through the door of your restaurant, their first interaction is typically with the host. This initial encounter is critical. It sets the tone for their entire dining experience and shapes their expectations of your service. Naturally, every restaurant wants to leave a lasting positive impression. But how? By equipping your team with the right tools to deliver exceptional customer service from the very start.

In this guide, we’ll break down the differences between sushi, sashimi, nigiri, hibachi, and AYCE sushi formats. We'll also show how ZBSPOS technology can streamline your operations, grow your revenue, cut costs, and improve the guest experience—specifically for Japanese restaurant owners in the U.S.
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