How Sushi Bros Used ZBS POS to Connect Online Customer Acquisition with In-Store Operations
For a new restaurant, opening the doors is only the beginning. The bigger challenge is often much simpler: How do you get customers to find you?
The restaurant may be fully renovated, the menu ready, and the kitchen prepared. But if customers don't know the restaurant exists, even great food and service can struggle to generate traffic.
Sushi Bros: The Challenge of Launching a New Restaurant
Sushi Bros is a Japanese restaurant specializing in sushi, all-you-can-eatdining, and teppanyaki. The restaurant occupies approximately 4,400 square feet with 36 tables.
Unlike an established restaurant with years of loyal customers and word-of-mouth marketing, Sushi Bros was starting from scratch. It needed to build brand awareness, create an online presence, and attract customers while also managing limited staff during the early stages of operation.
Today, many customers search online before visiting a new restaurant. They look at the menu, food photos, restaurant information, and ordering options before deciding where to eat.
For SushiBros, the challenge was therefore twofold: how to get discovered online and how to efficiently serve customers once they arrived.
With limited staff and a large dining area, relying entirely on servers for menu presentation, order taking, and payment could also create bottlenecks during peak hours.
Sushi Bros needed a solution that could support both online visibility and day-to-day restaurant operations.
01. Building an Online Presence with ZBSPOS
To help Sushi Bros address its limited online visibility, ZBSPOS supported the restaurant with a customized website and professional food photography.
Rather than simply displaying an address and phone number, the customized website was designed around Sushi Bros' brand and dining experience. Restaurant information, menu highlights, food images, and other key details were brought
together in one online destination.
For a new restaurant, this creates an important digital storefront.
When potential customers search for Sushi Bros online, they can learn more about the restaurant before visiting instead of seeing only a basic business listing.
From brand information to menu presentation, the website helps customers understand what Sushi Bros offers and makes it easier for them to take the next step toward ordering or visiting.
02. Professional Food Photography That Drives Online Orders
For restaurants, food and atmosphere are among the most important things to showcase online.
When customers are considering an unfamiliar restaurant, high-quality images can make it easier to understand the food, dining environment, and overall experience.
TostrengthenSushiBros'onlinepresence, ZBS POS also provided professional food photography, including 30 high-quality photos with complimentary post-production editing.
Sushi Bros then used these images across its online ordering platform, creating a more attractive and consistent presentation of its menu.
As a result, online ordering increased by 30% that month.
03. QR Code Table Ordering: Let Customers Order on Their Own
For a new restaurant with limited staff, efficient in-store ordering is just as important as online visibility.
With 36 tables, Sushi Bro can face heavy ordering pressure during peak hours. ZBS POS introduced QR code table ordering, allowing customers to scan a QR code, browse the menu, select their dishes, and place orders directly from their phones.
This reduces repetitive order-taking for servers and allows staff to focus more on food delivery and table service.
For restaurants facing staffing challenges, self-ordering helps improve efficiency without simply adding more employees.
04.KwickPOS: Connecting Orders with Restaurant Operations
Once orders start coming in, restaurants need an efficient way to manage them. Kwick POS helps Sushi Bros manage orders from dine-in, takeout, and QR code ordering in one system, keeping order information clear across the front of house and kitchen.
The system also centralizes menu items, prices, modifiers, and sales data, helping reduce manual errors and giving owners a clear view of sales performance and popular dishes.
With 24/7 support, restaurants can also get timely assistance when they need it.
From order management to daily operations, KwickPOS helps restaurants run more
efficiently and reliably.
New Restaurant, New Customers, New Opportunities
For a new restaurant, opening day is just the beginning. Long-term success depends on getting customers to find you—and serving them efficiently once they arrive.
Sushi Bros is a great example. Facing limited brand awareness and staffing challenges, the restaurant used ZBSPost to build a strong online presence, showcase its menu through professional photography, enable QR code self-ordering, and streamline daily restaurant operations.
Together, these solutions helped address three key questions:
How do customers find your restaurant?
How do you make ordering easier?
How do you keep operations running efficiently?
For new restaurants, digital technology is not just another system—it is a way to make better use of limited staff, space, and resources.
Opening the doors is only the first step. The real goal is to get customers through the door and keep your restaurant running smoothly.
