Blog Layout

QR Codes and their Ability to Bring You Business

Livie Wang • Feb 01, 2023

DISCLAIMER: This content is for informational purposes only and is not intended to be used as legal, accounting, tax, HR or other professional advice. You are responsible for you and your businesses' legal and regulatory compliance. Contact your attorney, accountant, or any other relevant professional for specific advice related to your own needs and circumstances.

QR codes are an effective way to make your restaurant more accessible. They're also a great way to help your servers take orders more efficiently and keep restaurants operational with fewer employees. In this article, we'll discuss how you can use QR codes in your restaurant business to optimize your service. We'll also go over some examples of how other restaurants have used them effectively and show you how easy it is to implement them into your restaurant.

Don't have time to read this whole article? Read the summary below.

  • QR codes are an easy way to streamline your business, but there are other benefits as well.
  • If you're looking for a way to reduce wait times and increase sales, QR codes can help.
  • QR codes allow customers to order food and drinks without having to wait in long lines. This not only saves time for the customer but also allows them to get their food faster than if they had waited in line and ordered with an employee at the counter.
  • Another benefit of using QR codes is that it allows restaurants who have limited staffing or lack of staff during peak hours to successfully take orders with lower wait times.


QR Codes give customers a new way to order

QR codes are a quick and easy way to order. Anyone that has a phone with a camera and the ability to connect to the internet will be able to scan a QR code to access the link embedded within. 


Table QR code ordering has skyrocketed in popularity due to the pandemic. As a form of contactless payment, customers can view menus, place orders or even checkout straight from the QR code they scanned. Placing QR codes on your tables, bars, or even displaying them on the walls or windows of your restaurant will increase the amount of customers who will order via QR codes meaning you can save money on physical printed menus and staff. 


Another point about QR codes that make them so special is that they provide a more inclusive experience for people who have trouble reading the text of your physically printed menus. This means that they're more accessible to people with disabilities, such as the visually impaired and those with reading difficulties. The menus within the QR codes can be zoomed into or enlarged for easier viewing. 


This makes it possible for customers who have trouble using traditional menus to order their food quicker without having to wait for a server to assist them with ordering or paying for their meal.

QR codes can help your business get more online orders

Online ordering is a great way to attract customers and increase sales, but it's not always easy for customers to find your restaurant on their preferred online ordering platforms. QR codes are an excellent way to make the process simpler and faster by allowing them to scan the code with their device's camera, which automatically takes them straight through to the restaurant's preferred online ordering platform--without having to type in any information manually.


Placing your online ordering QR code on a sign, inside or outside of the restaurant, handing out cards, flyers or even stickers are all ways to traditionally market your online ordering platform with QR codes. You can also add your online ordering QR code to your to-go menus so that customers that pick them up can order from the correct online order link with no mistakes. 


This feature can be especially beneficial for restaurants that don't want customers placing an order through another platform due to high commission fees. Restaurants can promote the online ordering platforms that have lower or no commission fees that are integrated with their POS systems meaning they keep more of their online order sale revenue. 

Download our Free eBook about Restaurant Digital Marketing

Our free eBook is a great resource for all restaurants to get started and inspired in their marketing strategy.

Download Now

Using QR codes effectively can help restaurants win over customers while addressing staffing issues

Using your QR code as a method of marketing, traditional or digital, can help you gain more customers. Placing them on to-go menus or coupons that you mail out to nearby residences and businesses or adding them to your social media posts are all easy and at times low cost ways to promote your online ordering and restaurant. 



In addition to promoting your restaurant, QR codes help unclog your phone lines and reduce the amount of front of house staff you need to run your business. With labor shortages impacting all businesses, QR codes delegate a certain amount of the ordering process to the customers themselves. Orders are submitted quicker with shorter wait times for customers to get their food. 



This means that you can hire less staff, while maintaining more orders with overall high revenue and profits. Your staff will also be more productive by having them focus on less tasks with more efficiency generating an environment that is more healthy and streamlined. In addition, customers will be much happier with less mistakes in their orders, lower wait times and faster overall service. Even at peak times and rush hour, customers will be able to reduce their time eating within your restaurant without compromising their satisfaction in your restaurant.

Overall, it’s clear that QR codes offer a number of benefits for restaurants. They can help you get more online orders and increase sales by allowing customers to order from anywhere in the restaurant or bar. You can also use them as a way to build loyalty by rewarding repeat customers with special deals and discounts – or even just creating a sense of fun with custom designs on your menu. Finally, they provide an easy way for busy staff members to expedite orders quicker when customers come in during rush hour!

By Livie Wang

Livie Wang is based in Atlanta, GA and has a background in marketing and branding. With many years of experience in the restaurant and retail industries, she brings forth a personalized view on the issues these industries face. She has been a regular contributor to the ZBS Blog, News and Resource Center since 2021.

26 Mar, 2024
ZBS is proud to officially launch our restaurant waitlist and reservation systems, Front Waitlist and Front Reserve, built to help restaurants optimize their front of house operations. After 6 months of rigorous testing, Front Waitlist & Front Reserve have undergone many positive and important changes while improving upon unique features that were first released with the beta versions. In addition, many successful testimonials from beta users have provided great insight into the importance of having automated waitlist and reservation systems for full services restaurants big and small.
19 Dec, 2023
Revolutionizing Asian Street Food is no biggie for this fast casual restaurant brand. Here's how AZN Sandwich Bar reached success with the aid of ZBS POS technology.
By Livie Wang 22 Sep, 2023
Seeing the struggles of many restaurant owners with managing their front of house, ZBS has unveiled its newest product line, Front, with an intuitive waitlist and reservation system.
Share by: