店里三分之一的营业额竟都来自于它?

Yuna Niu • December 5, 2023

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作为餐馆老板,相信每个老板都非常关心自己的每日营业额,看看自己的店每天堂吃,外卖,外等都分别有多少盈利。然而,小编最近统计我们的客户数据时,竟发现对于很多日料店来说,线上点餐(Online Order)竟占了餐厅总营业额的20-30%,也就是说,我们的线上点餐服务竟然为我们的客户营业额贡献了整整三分之一的份额!


就在最近我们的部分客户上个月的统计中,发现很多日料店在加入了我们的线上点餐后,线上点餐都占据了他们营业额的较大比重最多的一家日料店占据了它的34.43%



为何线上点餐备受欢迎?


随着科技的不断进步,我们正迎来数字化时代的浪潮。相比传统的外等方式,线上点餐服务为顾客提供了更多的便捷和节省时间的机会,因此吸引了更广泛的受众


比如对于很多顾客来说,无论他们身处办公室,家里还是外出,只需在谷歌地图上搜索餐厅,就能一键浏览菜单、选择菜品,并完成订单。这种快捷的方式更加适应当今人们日益变化的消费习惯和满足不同客户需求。

后期营销的机会

通过线上点餐完成交易后,顾客留下的姓名和电为后期联系提供了便利。通过获取顾客的信息,老板可以进行数字营销,例如发送店内打折信息活动通知或更多相关的餐厅营销,以激发顾客再次消费的欲望,吸引更多回头客

数字化管理与精细化经营

线上点餐系统不仅为顾客提供了便利的服务,也为餐厅老板提供了强大的数字化管理工具。通过深度数据分析,老板们能够更精准地了解哪些菜品热销及时调整菜单库存和促销策略以更好地迎合客户需求。


与此同时,系统取代了传统的手动点单方式,线上订餐直接与电脑和后厨同步,不仅省去了繁琐的手续,更为餐厅运营提供了高效、省时的解决方案,直接促使日均营业额的提升!


想要迎接更高的营业额吗?

如果您计划为您的餐厅引入先进的线上点餐系统,不妨立即联系我们


我们承诺为您提供专业而全面的服务,助您紧跟数字化时代的商机潮流。不仅为顾客提供便捷服务,同时通过精细的数据分析帮助您优化经营策略,确保菜单、库存和促销都处于最佳状态


不仅如此,我们的系统还能取代传统手动点单方式,实现订单直接同步到电脑和后厨,为您节省宝贵时间和精力立即选择我们,让您的餐厅在竞争激烈的市场中脱颖而出,实现日均营业额的快速提升







文章出自 Yuna Niu

Yuna Niu居住在佐治亚州亚特兰大,拥有市场营销和品牌策划等背景。凭借在餐饮和零售行业的多年经验,她经常对这些行业面临的问题提出自己个性化的看法。自 2023 年以来,她一直是 ZBS POS官方网站的博客、新闻和资源中心的定期撰稿人。

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